HARLOW HOTEL PDX

One of the hotels that I’ve worked with while employed at Coho Services was the historical Harlow Hotel in the heart of Downtown Portland, Oregon. The hotel is the second oldest commercial building in NW Portland and is listed on the National Register of Historic Places. The branding design merges mid-century modern with a little bit of timeless luxury. I created their marketing materials, including rack cards, postcards, room service/maintenance cards, billboard etc, as well as run their social media. Some strategies I applied to increase the social media audience were using specific hashtags, reaching out to local influencers, posting to stories every day and shouting out nearby restaurants and cafes to build outreach. This was probably one of my favorite companies that I’ve worked with.