JANTZEN BEACH BAR + GRILL

The Jantzen Beach Bar + Grill located in the Red Lion Jantzen Beach Hotel recently went through a renovation. Along with that, they wanted some rebranding done as well. I wanted this logo to look clean and modern but also have a historical element to it. Before the hotel was built, the Jantzen Beach area in Portland used to be a big fairground. The ferris wheel in the logo is meant to represent that. Three different layouts for the logo were created for different types of marketing collateral.